At the core of VOOM is sports science, personal experience and good old northern grit.

We are a dedicated team with two things in common; an addiction to the outdoors and a dedication to creating sports nutrition products that taste good and do good.

We’ve all tried many different ways to fuel our training and racing. While there were some good products out there, something was still missing. Instead of moaning about it, we made it our mission to do something about it.

We all agreed on the ultimate test for VOOM product: would we use them ourselves? We took our expertise from working in product development, mixed the best bits together and rolled them into an awesome product range.
All our products have carefully balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together offer a complete sports nutrition strategy, all in a handy, convenient and tasty packages.
VOOM. Do your best, better.